Broadcast radio is still one of the most used sources of media and a top vehicle for music discovery, but it won’t maintain this top spot for long if the current trend holds, according to two major listenership studies.
It had to happen sooner or later. Despite the hopeful numbers thrown around by the radio industry, it appears that digital infotainment consumption is catching up with radio in the one place that it thought it was safe – the automobile. A new study by Strategy Analytics has found that usage is in “fast decline” across the U.S., Europe, and China.
Arrow_outline_green_downThe study found that new car buyers are sending mixed signals regarding whether a radio is even necessary in a new vehicle. This comes on the back of streaming media showing “a remarkable surge in usage and interest,” in regards to media played on portable devices in the car.